Demos of the Apple Vision Pro were reportedly routinely given by poorly-trained staff ordered to focus on sales targets, in a reverse of what Steve Jobs intended for Apple Stores.

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce ...

Shock hit Apple after 500,000 Vision Pro sales in 2024, according to a Wired book excerpt published April 7, 2026. The ...

Vision Pro's launch exposed Apple Store issues beyond the headset's $3,500 price tag, according to a new book.

Even before the headset’s release, the workforce at Apple Stores was under duress. Trying to get customers interested in the ...

A new report provides an insider’s view of the Vision Pro launch at Apple stores, describing it as “a fiasco” in many of them. It also claims that while the Vision Pro launch was particularly ...

The Coolest Fucking Thing I’ve Ever Seen.” The raw line landed in stores this week and suddenly put Apple’s Vision Pro ...

Valve's Steam Link app is the easiest way to mirror your PC on Vision Pro. Yes, really.

It's time to dust off the Apple Vision Pro as Steam has released a beta version of its Steam Link streaming app for the ...

Valve is bringing Steam Link, its local network game-streaming app, to Apple’s Vision Pro mixed reality headset, allowing ...

Make the most of your $3,500 headset.