The project, led by UM Singapore and Grain & Pixel, employs augmented reality technology and is launched in conjunction with the Great Singapore Sale (GSS) involving most retail stores on Orchard Road ...

People in Indonesia, Malaysia, Philippines, Singapore and Thailand will be able to take part in this digital campaign over the next five weeks. Upon going into the stores, adidas will provide ...

Pairing the tactile impact of direct mail with the immersive power of augmented reality (AR) continues to be a winning formula for marketers. As technology evolves and consumer expectations grow, AR ...

Aviva is bringing characters to life in its augmented reality campaign. It is designed to raise awareness of the insurance provider’s product offering in the technology market. The campaign, supported ...

Amazon-owned audiobook platform Audible is rolling out an out-of-home (OOH) campaign based in augmented reality across screens in major urban hubs that is set to reach over 60 million people worldwide ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for driving shopping behaviors. As 2025 unfolds, AR is becoming a central ...

Lexis Public Relations was briefed by leading specialist IT recruitment website, CWJobs.co.uk, to create an integrated campaign that would boost job seeker traffic to the website and assure recruiters ...

Packaging is often the first handshake between a product and a person. The shape, weight, sound when opened, material—all come together to create the first and often final verdict: buy or don’t buy.