Blogs are cited by 39 per cent of B2B marketers as their most valuable content asset, according to research published by Eloqua. And their belief seems to be grounded in reality, with 55 per cent of ...

We're kicking off our awards series with a blog on AI in B2B Marketing. We're highlighting campaigns from Nyala Marketing and ...

The way businesses connect with other businesses online is changing fast. For 2026, getting ahead means getting ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

Apollo reports that effective digital marketing accelerates B2B growth by understanding buyers, nurturing leads, and leveraging data-driven strategies.

Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership. But one undervalued medium still hasn't become a ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...

Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video. TikTok has earned a reputation as a powerful B2C marketing tool, due to ...

I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential 'banner year' for marketing ...

After last week’s Cannes Lions festival, you can bet that the next big thing is on every forward-thinking marketer’s mind. In the era of big data, artificial intelligence and rapid innovation, change ...

Opinions expressed by Entrepreneur contributors are their own. Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves ...