View post: Did Toyota Finally Make the Prius Cool? They Did—But Only if You Buy a Yellow One No one knows better than the folks who manufacture and market automobiles how crucial the choice of color ...

Toyota has filed a patent application for color-changing paint, a technology that could let owners or dealerships quickly change the colors of cars. As Toyota notes in the application—which was ...

Remember BMW‘s E Ink tech that lets cars effectively change paint colors on the fly? It could be coming to an actual BMW available in a dealership near you in a few short years, according to an ...

BMW's introduction of color-changing cars was a jaw-dropping presentation. The iX SUV it showed could completely change its appearance in an instant thanks to some impressive technology. But the ...