Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post ...

Meta is updating the capabilities of Reels to help improve the performance of ad creatives. The tech giant has announced a string of new features designed to boost engagement and optimize campaign ...

To help brands increase the performance of their ad creative ahead of the year's first AI-powered holiday shopping season, Meta has announced new features for Reels ads, including text, template and ...

Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize ...

Meta’s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos.