It is time to expand our approach to assessing healthcare professional (HCP) affinity. The Merriam-Webster dictionary notes affinity as both a noun and an adjective. As a noun, affinity means a ...

Medical Affairs is operating at a pivotal moment. Expectations have expanded rapidly – deeper scientific exchange, sharper insights and measurable impact on medical success – while the complexity of ...

AI has impacted the work of healthcare professionals (HCPs) in various ways, leading to some significant behavioral shifts. In December 2025, my company released a report featuring insights from ...

Annual trend reports and buzzy listicles scratch the surface of what’s on the horizon in pharma marketing, but many of them fall short of actually helping marketers reach specific goals. If healthcare ...