Prasoon Pandey, along with his brother, executive chairman and creative director of South Asia for Ogilvy & Mather, Piyush Pandey, discussed 'The Rise of Creativity in India' in a session moderated by ...

MUMBAI, (IANS) – The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the ...

Antitrust authorities in India have conducted raids at the offices of multiple international advertising agencies on allegations of price collusion, people with direct knowledge of the matter told ...

The Austrian writer Stefan Zweig wrote about his adopted land, Brazil; that "Brazil is the country of the future—and always will be." It was a phrase that was used by many outsiders to dismiss Brazil ...

In a conversation with Dr. Annurag Batra, Kartik Sharma discusses the Omnicom–IPG merger, platform-first future, and why the ...

What followed was a quiet but significant shift in the grammar of Indian advertising, one that now shapes everything from ...

Piyush Pandey, the moustachioed maverick who transformed Indian advertising with his earthy storytelling and infectious joie de vivre, passed away on Thursday at the age of 70. A Padma Shri awardee ...

NEW DELHI: India woke up to shocking news on Friday, October 24, as Piyush Pandey, widely regarded as ‘India’s Adman,’ passed away at the age of 70. While Pandey’s legendary status in Indian ...

This comes at a time when brands are grappling with shrinking attention spans and rising ad clutter across digital platforms.

India’s economy has continued to grow at around 6% during the financial crisis. Domestic and international companies looking to sell their products to the country’s increasingly affluent consumers ...