Instagram launched a dedicated iPad application on Wednesday, placing its short-form video feature Reels at the center of the redesigned interface as parent company Meta intensifies competition with ...

Short-form video is dominating social media in 2026, with YouTube Shorts, TikTok, and Instagram Reels competing on engagement, reach, and monetization. While creators and brands leverage hooks, ...

In brief: After years of experimentation and algorithmic fine-tuning, Reels has emerged as Meta's most promising growth engine. For a company that spent years trying to catch up to TikTok, the next ...

Branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook, according to new research from customer engagement company Emplifi. The research, which ...

Instagram launched Reels a few years ago, its own short-form video platform to compete with TikTok. Users can watch reels on Instagram's Reels tab, Explore page, and in their own feeds. Instagram ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement platform, today released video performance data for branded Instagram Reels, Facebook Reels and videos, and TikTok content, offering ...

Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who heard Instagram head Adam Mosseri talking about the project to staff. The ...

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house. The ...

Over the last few years, both TikTok and Instagram Reels have considerably increased the maximum length limit for videos. Whereas previously videos could only be up to 15 seconds long, they can now be ...

Meta is testing a highly anticipated feature on Instagram Reels that allows users to pause a video just by tapping on it. For now, the ability to pause videos is only available to a small group of ...