It’s a quest of Guinness proportions. Six-year-old Tustin resident Max Wilford is calling for residents to join him in creating the world’s longest rainbow loom bracelet. The goal: to set a Guinness ...

The loom is intended for “6 and up,” but Brycen, the aforementioned nephew, is persuasive, and in my family, there is always a fallback position: Joan will figure it out. Sure enough, I stopped in for ...

This rule is a stretch! An Upper West Side elementary-school principal is banning colorful rubber-band bracelets, claiming the jewelry-making fad is a classroom distraction that causes fights on the ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...

Kids are making "friendship" bracelets from tiny multi-colored rubber bands. Stores can't keep the supplies in stock. (Sue Gleiter, PennLive.com) For a Monday evening the A.C. Moore craft store in ...

NEW YORK (CBSNewYork) - A popular new fad has been rubber banned. A school on the Upper West Side has banned Rainbow Loom, the colorful make-them-yourself rubber band bracelets, because they are ...

Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

CASSELTON, N.D. - Lauren Oberholtzer's fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun, stretchy ...

Rainbow Loom friendship bracelets are the new fad among school-aged children. They're little elastics that can be linked to make bracelets, which are then passed around among friends. “My daughter ...

CUMMINGTON -- Berkshire Trail Elementary School fourth-grader Keira Tuck sums up the rainbow rubber band loom bracelet trend simply and effectively: "They're addicting." For three weeks in December, ...

Weaved into bracelets, owls and even fish, the new rubber band obsession, which started as a playground toy, is fast becoming the latest fashion fad. Loom bracelets seem to be this year's must-have ...