These once-reliable tactics were quietly draining my clients' budgets and credibility — here's what I replaced them with.

An effective narrative strategy can play a big role in achieving sustainable success, particularly in crowded and competitive ...

At Intrepid Travel, we’ve thought a lot about our new PR playbook. We have an in-house team of more than 20 communications ...

Nikki Little is the chief marketing officer at Franco and an integrated communications professional with more than 18 years of experience. PR professionals have long struggled with getting a seat at ...

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed. Traditional lead gen is fading. This article reveals how smart ...

Miller, Executive Advisor, TheREDCarpetConnection.com, LLC, points out how a growing number of high-level executives are re-evaluating how they use publicity amid content saturation, AI-generated ...

I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...

Renowned, public relations strategist, entrepreneur and agency founder Samantha Flynn has released her debut book, The EntrePReneur Advantage: Turning Chaos into Clarity, a practical guide for ...

The shift reflects a move towards combining data, automation, and creative communication in PR strategies to improve planning ...

IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential. This undervaluation is evident in token budgets allocated ...