At the bottom of some mezcal bottles sits one of the most recognizable curiosities in the world of spirits: a pale, curled "worm" preserved in ...

Add Yahoo as a preferred source to see more of our stories on Google. Matthew McConaughey's Pantalones Organic Tequila is reintroducing an iconic tradition—the worm. That’s right; the brand is ...

For some, it’s a reward. For others, it’s a punishment. The “tequila worm” divides alcohol connoisseurs as the wiggly little prize at the bottom of a bottle. What started as a marketing trend for ...

Pantalones Tequila launched a new spot featuring brand co-founder Matthew McConaughey. The focus is bringing back the worm to tequila — but with a whimsical twist. Maximum Effort did the creative, ...