Kriti Sanon’s SPF Police reveal highlights how Indian brands now use confusion-driven storytelling as marketing strategy.

Iran tensions, India’s market may see sharper volatility, as auto joins aviation, real estate & fashion in cutting Q1 spends ...

Redseer Consulting's report predicts India's digital ad market will double, reaching USD 22 billion by 2030. Currently at USD 11 billion, it is growing at a 10-15% CAGR. Mobile and in-app advertising ...

MUMBAI, (IANS) – The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the ...

Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, ...

Prasoon Pandey, along with his brother, executive chairman and creative director of South Asia for Ogilvy & Mather, Piyush Pandey, discussed 'The Rise of Creativity in India' in a session moderated by ...

The Austrian writer Stefan Zweig wrote about his adopted land, Brazil; that "Brazil is the country of the future—and always will be." It was a phrase that was used by many outsiders to dismiss Brazil ...

NEW DELHI: India woke up to shocking news on Friday, October 24, as Piyush Pandey, widely regarded as ‘India’s Adman,’ passed away at the age of 70. While Pandey’s legendary status in Indian ...

Representative image (iStock) Excellent Publicity has released its annual 2024-2025 media study, utilising insights from TAM AdEx to map the trajectory of India’s advertising landscape. The report ...

Raina has led global WhatsApp marketing across privacy, monetisation and AI features, and earlier led India marketing at Meta ...