Kriti Sanon’s SPF Police reveal highlights how Indian brands now use confusion-driven storytelling as marketing strategy.

Linear TV attracts mass-market FMCG brands like mouth fresheners, while CTV captures high-value tech and automotive spending.

Raina has led global WhatsApp marketing across privacy, monetisation and AI features, and earlier led India marketing at Meta ...

The Federation of Indian Airlines said the April pricing had already made international operations unviable and resulted in ...

Success in modern branding hinges on authentic storytelling through influencers who connect deeply with audiences across ...

India and New Zealand have signed a comprehensive Free Trade Agreement covering goods, services, investment, and mobility.

The launch follows controversy in June 2025, ​when Prada showed sandals resembling centuries-old Indian Kolhapuri chappals ...

Indian Oil Corporation and Oil India Limited have announced a new oil and gas discovery in Libya’s Ghadames Basin as part of an international consortium, strengthening India’s overseas energy footprin ...

India's beauty scene is buzzing with a fresh wave. Once, cosmetic treatments were hush-hush secrets for the rich elite. Now, ...

Indian magnate Anant Ambani, son of billionaire Mukesh Ambani, has offered to take in at his wildlife sanctuary in India, 80 ...

The visual language has to perform a balancing act between Western templates, Indian audiences, local aesthetics and market ...

OMC stocks fell up to 4% today, while upstream companies' shares rallied on Tuesday. Here's what experts say on volatility in ...